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Future Proof your Airline’s Digital Retailing

Our suite of innovative products will transform your airline’s digital retailing strategies.

Discover Stellex

Market-leading Offer & Order Management solutions

Stellex gives airlines the control and flexibility to manage and enhance their offers, boost revenue, drive personalisation, improve conversion, and provide a seamless end-to-end booking experience.

Female traveller checking her phone at airport
Female traveller checking her phone at airport

Discover our innovative solutions

Powering Greater Offer Control, Enriched Experiences & Enhanced Self-Service Capabilities

Offer Management

Air Fare Pricing Engine

Gain control and flexibility of your airlines pricing with Datalex’s airfare pricing engine – an ATPCO compliant tool that enables airlines to calculate the price of the airfare based on multiple sources ie. ATPCO, 3rd party pricing systems and dynamic pricing engines.

Ancillary Pricing Engine

Boost your airlines revenue quickly with Datalex’s ancillary pricing engine. Powered by the Digital Configurator and supporting ATPCO, airlines can quickly adjust ancillary pricing as required.

Promotions

Create better performing promotions in a matter of minutes to drive demand and boost flight revenues. Datalex promotions tool enables business users to create promotions in a matter of minutes, and to then manage promotions seamlessly, so that airlines can react to market changes.

Continuous Pricing Engine

Continuously adjust your airlines pricing to get the optimal fare with Datalex’s continuous pricing engine – a tool that  integrates with revenue management systems or Datalex’s pricing recommender / Datalex Pricing AI.

Ancillary Offers

Generate new revenues beyond the seat with Datalex’s ancillary offerings tool. Powered by the Digital Configurator, airlines can quickly manage and sell additional products outside of the initial air fare to connect customers with content that matches their needs and engage them with a superior, personalised travel experience.

Dynamic Offer Creation

Gain the ability to create offers based on the context of search, customer data and external factors – supporting rule-based for price and product determination and AI/ML powered pricing.

Persona / Contextualisation

Creating contextualised and personalised offers that resonate with the consumers needs.

Fare Families / Air Bundles

Drive conversion and revenue with the ability to create static fare families that incorporates both flight and ancillaries.

Shopping Cart

Transform the online shopping experience with Datalex’s shopping cart – a fast and frictionless way for customers to complete their bookings. Monitor the contents of each shopping cart in real-time, improve abandoned cart rates, and send notifications to prompt customers to complete their booking.

Inspirational Search

Inspire passenger getaways with a powerful and fast flight search and recommendation engine that returns the most relevant offers to inspire and convert travel bookings.

Budget Search

Give your customers the ability to search for flights using budget and/or date ranges as the criteria.

Calendar Search

Give your customers the ability to search for flights across a range of dates and present them with availability and prices for each date.

Order Management

Order Creation

Give your customers control to self-service their reservations, including passenger data, loyalty, contact information and special services. Orders can be created, with or without synchronisation to a PSS, and in accordance with required data structures.

Order Fulfilment

Orders are created upon payment completion, with statuses that can be updated. If needed, these statuses can be pushed to service delivery partners.

Order Synchronisation

Synchronisation ensures all systems are up-to-date and aligned with the OMS as the system of record, allowing customers to access real-time information.

Order Servicing - MMB

All elements of the order can be self-serviced and managed by customers, or employees/agents, in one place. This extends to ancillary and third-party products. This means voluntary changes can be hassle free.

Payment Orchestration

Orchestrate multiple payment options for customers who wish to pay in different ways, or even split payments and offer the option to pay in various currencies.

Pay with Vouchers

Use a third-party voucher system? No problem. Allow customers to pay in full or in part with vouchers, either issued by the airline or a third-party.

Reserve & Hold

Allow customers time-to-think through a flexible Reserve & Hold option, giving them flexibility to secure a price and the freedom to complete the booking later.

Order Servicing - involuntary

Issue notifications of IROPS so that cancellations can be processed through the issuance of vouchers and refunds. Flights can be rebooked by the customer.

Powered by the Digital Configurator

 

The Digital Configurator allows you to create and manage 
tailored solutions across all products, driving better customer experiences and results.

Customise and streamline product offerings in real-time with our Digital Configurator, enhancing personalisation and operational efficiency.

View Video

Next-gen pricing Pricing AI

 

Go beyond the static price tag to a world where pricing never sleeps with Datalex Pricing AI – an AI-powered, real-time airline pricing engine that transforms Revenue Management, optimises revenue, and boosts load factor. 

AI-powered dynamic price tags are continuously generated in real-time and scaled across the airline’s network.

Proven Impact in Numbers

Our innovative solutions drive significant results for airlines worldwide.

20Billion

Offers Generated Annually

120Million

Passengers Booked Annually

$16Billion

Payments Processed Annually

Seamless integration and flexibility

Datalex’s solutions integrate seamlessly with existing airline systems, ensuring smooth implementation and minimal disruption.

Man reading reading online news on a flight

Understanding Our Solutions

Understanding Our Solutions

Dave Walsh
Dave Walsh, VP of Sales
Datalex is committed to delivering on its Offers and Orders Vision and has a clear transition path across all phases from initial optimisations for Modern Airline Retailing towards 100% Offers & Orders.

Dave Walsh

  • Datalex
  • VP of Sales

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