Dublin, Ireland, 12 August 2024: Datalex plc (“Datalex”, the “Company” or the “Group”) (Euronext Growth Dublin: DLE), a market leader in digital retail technology focused on the airline market, announces the go live of its latest Shopping & Pricing Engine with partner airline, Air China. Air China is the first Chinese airline to use Datalex’s newest Shopping & Pricing Engine, which will ultimately bring greater efficiencies to the airline such as improved speed to market of new features and releases. As well as achieving ongoing cost and time savings from operational efficiencies, this future-proofed version of the product will provide Air China with greater tactical flexibility and a faster market reaction, and more choice for its customers. This go-live marks the completion of the 1^st phase of Air China’s e-Commerce Phase 2 project. Migrating to the latest version of Datalex’s Shopping and Pricing Engine means that Air China can leverage digital retail product capabilities in line with the pace of its digital transformation strategy. Commenting on the activation, Bryan Porter, Chief Revenue Office at Datalex said: “We’re excited by the success of the activation of our latest Shopping & Pricing Engine and the new capabilities that it will bring our partner, Air China. The airline has been a valued partner of Datalex since 2010 and we look forward to continuing to be a key enabler of Air China’s digital transformation strategy for years to come.”

Datalex – Who are we?  

Datalex's purpose is to transform airline retail. Datalex is a market leader in airline retail technology, offering unique products that enable airlines to drive revenue and profit as digital retailers. Datalex has a strong track record of delivering digital retail transformation for progressive airline brands worldwide. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA, and China. In 2024, Datalex was awarded the 'Great Place to Work®' certifications. Datalex plc is a publicly listed company, on Euronext Growth, Dublin. Learn more at www.datalex.com