25th April 2025 – Dublin, Ireland:

Datalex, a market leader in airline e-commerce solutions, today announces the launch of a new product, DLX Pay. In addition, Datalex is announcing it has signed its launch customer, Air Transat, with a go-live planned for later this year.

As research by McKinsey outlined, the airline industry could realise approximately $14 billion in value by 2030 by strategically addressing payments*. DLX Pay strikes to enable airlines to capture this value opportunity.

Addressing the complexities of airline payment infrastructure and the unique hurdles that airlines and their passengers face, DLX Pay seamlessly connects airlines with an ecosystem of payment providers – enhancing value generation, optimising transaction processing, and significantly improving the overall customer experience.  

Commenting on the launch, Datalex CEO, Jonathan Rockett said: “Datalex is on a mission to transform how airlines retail, and payments are a critical component of this. We see a significant opportunity ahead for airlines to make strides in this area. I am thrilled to announce the launch of DLX Pay and delighted that we will be bringing this product live with Air Transat later this year.  

We see proven market demand for a payment solution that is designed with travel at its core. DLX Pay will enable airlines to connect with an ecosystem of payment providers, improve payment conversion and ultimately give their customers a more convenient and better payment journey.” 

*Source: https://www.mckinsey.com/industries/travel/our-insights/airline-retailing-how-payment-innovation-can-improve-the-bottom-line