Dublin, 23 September 2024 – Datalex, a market leader in digital retail technology focused on the airline market, today announces the launch of its Offer & Order Management System.

Datalex’s Offer & Order Management System is an innovative, market-leading solution designed to boost airline revenues, personalisation and conversion. The Datalex OOMS is designed to address legacy challenges using Modern Airline Retail standards including IATA’s Retailing with Offers and Delivering with Orders capabilities (Previously NDC, ONE Order, Dynamic Offers and Interline with Offers and Orders).

Commenting on the announcement, Datalex’s Director of Product Strategy Offers & Orders, Fred Van Toorn said:

“Datalex’s Offer & Order Management System is already in production today with a number of our partner airlines worldwide. It is deliberately designed to support our customers in their transition into a modern airline retailing Offers & Orders future.

“Our solution is completely PSS agnostic and the hybrid design ensures business continuity by supporting today’s legacy processes and systems, where it is also ready for the move to a legacy free and PSS independent Offers & Orders world and continues to empower our airline partners with the tools they need to improve their end-to-end shopping experience, increase revenue and succeed amongst the competition.

“Our Offer & Order Management system is modular by nature, allowing airlines to pick and choose exactly those modules that fit their business needs best, where our proven and mature smart connection framework enables smooth and fast integration.”

Datalex’s Offer & Order Management System has been built holistically, enabling offer management capabilities to be seamlessly fulfilled in our order management system.

Offer Management

Datalex Offer Management empowers airlines to take control of their own offers, boost revenue and enhance customer satisfaction with contextualised, personalised and dynamic offers. Airlines also have the power to optimise revenue through flexible AI/ML driven dynamic pricing.

The Datalex Product Catalogue gives more control over offer sourcing and seamless integration with any 3rd party provider. Our intuitive business user interface enables airlines to do smarter product and price determination, create more relevant optimised offers, dynamically create Air Bundles and Ancillary Bundles at the time of request, taking real-time market conditions into account and optimise conversion with inspirational, budget and calendar searches.

Order Management

With Datalex’s Order Management System, airlines can drive customer-centricity with superior self-service capabilities, provide a seamless payment experience and benefit from significant cost savings. Airlines have the ability to optimise their orders with creation, fulfilment and servicing capabilities, optimise payments by giving passengers the ability to use multiple forms of payment including vouchers and reserve and hold options, and optimise disruptions with enhanced servicing functionalities when disruptions occur.

Datalex Order Management is designed to be the single source of truth in the future modern airline retailing world without any legacy or PSS dependencies, but it can also seamlessly synchronise Orders with PNRs or any other booking records on any PSS when needed during the transition stage.

Commenting on the announcement, Datalex’s Chief Executive Officer, Jonathan Rockett, said: “At Datalex we’re deeply passionate about unlocking new opportunities and value for airlines. Our focus is on creating impactful solutions that drive increased revenue, enhance customer experiences, and give airlines greater control. With our Offer & Order Management System, airlines can realise the full potential from retailing with the ability to deliver seamless, personalised experiences that exceed passenger expectations.”

For more information on Datalex Offer and Order Management, visit www.datalex.com/our-solutions

About Datalex

Datalex’s purpose is to transform airline retail. Datalex is a market leader in airline retail technology, offering unique products that enable airlines to drive revenue and profit as digital retailers. Datalex has a strong track record of delivering digital retail transformation for progressive airline brands worldwide. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA, and China. In 2024, Datalex was awarded the ‘Great Place to Work®’ certifications. Datalex plc is a publicly listed company, on Euronext Growth, Dublin. Learn more at www.datalex.com