Datalex's VP & GM Americas Gianni Cataldo talks about increasing traveler engagement, watch.

Gianni Cataldo, VP Americas for Datalex (http://www.datalex.com), talks about engaging travelers throughout the travel process. Travel is a big deal, and being able to target and retail deals at the right moment are increasingly important throughout the traveler's lifecycle. Engagement opportunities continues all the way throughout the travel experience, especially as a captive consumer - retailers would die for this sort of captive marketing opportunities!

Travel Traction is a half-day conference created to introduce new travel startups to the industry by OpenTravel (http://opentravel.org).

The OpenTravel Alliance provides a community where companies in the electronic distribution supply chain work together to create an accepted structure for electronic messages, enabling suppliers and distributors to speak the same interoperability language, trading partner to trading partner.

Gianni's bio: Gianni Cataldo is Vice President and General Manager Americas for Datalex. With 20 years experience in travel distribution product development, Mr. Cataldo is now focused on developing the Americas region for Datalex. Datalex is a leading Irish software product development company, focused exclusively on the travel vertical. Datalex enables travel suppliers to own and control their direct channels of distribution. The Datalex Travel Distribution Platform (TDP) powers airlines including United, Frontier, Aer Lingus, South African, SAS and leading agencies such as STA. Mr. Cataldo's current focus is the enablement of travel merchandizing capabilities. He is a strong believer that travel suppliers do not just need to own direct distribution, but evolve into travel retailers. He has worked exclusively within the Travel IT field, initially for a major UK leisure travel agency group and subsequently as VP Product Development with Worldspan. Joining Datalex in 2005, Mr. Cataldo has been actively involved within industry standards bodies, including OpenTravel and ATPCO.

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