Dublin, Ireland, 02 November, 2016 - Datalex, a leading provider of digital commerce and retail solutions to the travel industry today announced that Alison Bell has been appointed as Vice President Strategic Sales.

Alison has held senior management roles in technology and business consulting for the airline, hospitality and travel agency sector. Most recently, Alison drove business development opportunities at Mobile Travel Technologies where she advised on mobile strategies for travel retailers. Prior to this, Alison has held vice president and managing director roles at Travelport and at hospitality technology provider, Travelclick.

Alison will play a key role as a digital business strategist guiding customers and partners to create and sustain competitive advantage through digital commerce.

Alison Bell: “The industry requires robust digital solutions which can drive increased agility, market responsiveness and outstanding customer experiences; I believe Datalex has delivered proven results in this regard and am excited to demonstrate that value to new customers and partners.”

Dominic Clarke, SVP Global Sales, Datalex: “We are pleased to welcome Alison to the Datalex team. Her industry and leadership expertise in digital strategy will contribute greatly to the success of future customers.”

About Datalex

Datalex is a market leader in digital commerce for travel retailers. The Datalex Commerce Platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. Its customers include Aer Lingus, Air China, Air Malta, Air Transat, Brussels Airlines, Copa Airlines, Edelweiss Air, Hainan Group of Airlines, HP Enterprise Services, JetBlue Airways, Lufthansa Group, Philippine Airlines, SITA, STA Travel, Swiss International Airlines, Virgin Atlantic and Virgin Australia. The company is headquartered in Dublin, Ireland, and maintains offices across Europe, USA and China. Datalex is a publicly listed company and is listed on the Irish Stock Exchange (ISE: DLE). Learn more at www.datalex.com or follow on Twitter @Datalex.

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