The Datalex Dynamic roadmap and vision are fully aligned with the IATA Dynamic Offer vision and the trend in airline retailing to move towards full dynamic offer construction. This will put airlines firmly in control of the construction of distributed offers. Datalex Dynamic powers intelligent product and price determination capabilities enabling airlines to dynamically create optimised and relevant priced products, offered across all touchpoints and channels. Datalex Dynamic arms airlines with the intelligence, ultra-flexibility, and speed to create offers in real-time that reflect and adapt to super-fast-moving demand trends and that vastly improve the relevance and conversion of dynamically created offers.