Datalex today launches its exclusive research report - Dynamic Times: The Digital Airline and Customer 2022.

This exclusive Datalex report reflects insights from independent research commissioned by Datalex with over 100 senior airline executives worldwide regarding their top digital retail transformation priorities for 2022, with a particular focus on AI powered dynamic pricing strategies and data-driven merchandising. 

This is coupled with findings from further research commissioned by Datalex with 10,000 travellers worldwide to identify their key digital travel expectations as we continue to live in a covid-centric world.  

From an airline perspective, the need for speed via automation, AI, cloud technologies and for flexibility, is greater than ever before. A digital renewal is on the agenda , airlines appetite and mindset towards digital innovation has shifted dramatically, the opportunity is significant and the opportunity is now. 

From a traveller perspective, the pandemic has rewired their mindset and confidence to travel. Travellers have changed and expect their airline and travel experience to have changed too. With ultra-flexibility, digital rich experiences, sustainability and the 'me focus' at the core.

Download the Datalex Research Report HERE

About Datalex

Datalex is a market leader in digital commerce for travel retail. Datalex provides airlines with unique products to drive revenue and profit as digital retailers. Today the Datalex Digital Commerce Platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. Datalex’s customers include JetBlue Airways, Air China, Tianjin Airlines, West Air, Guangxi Beibu Gulf Airlines, Urumqi Air, Air Changan, SAS, KLM, Turkish Airlines, Copa Airlines, Aer Lingus, Edelweiss, Air Transat, Trailfinders and Virgin Australia. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Growth.