This is the second instalment of the Datalex New Frontier Series that explores the hindrance that legacy technology has on airlines, not solely from a digital modernisation perspective, but from a mindset viewpoint. In this whitepaper, we explore the various pathways towards true Offers & Orders and the associated opportunities that await them with digital technologies and a mindset shift. 

The whitepaper sets to explore how airlines can go back to first principles and accelerate value creation through customer-centric modern airline retailing for an Offers & Orders future. We provide expert insights into the benefits of an Offers & Orders future and the costs of doing nothing, products available today that will ready an airlines digital strategy for the future, transition pathways and what they look like for an airline, the importance of customer-centricity, while also providing top tips that airlines must be aware of before beginning the transition.